Commercial model
Simple, outcome-aligned pricing
No retainers. No hidden setup fees. You fund media directly; we earn 1.5–2% only when a verified lead becomes a closed deal.
Estimate
Commission calculator
Illustrative fee range on a closed deal. Final rate depends on agreed scope — not a ROI prediction.
Commission calculator
Estimate RealsClient fee on a closed deal. Final rate depends on agreed scope.
At 1.5%:
At 2%:
Who pays whom
Two separate payments
Media spend and agency fee must stay visually distinct. Advertising is never free.
You pay ad platforms
Min ₹20,000/month media spend · Meta / Google
RealsClient fee
₹0 retainer · 1.5–2% on verified closed deals only
Ad platforms: You pay Meta and/or Google directly for impressions and leads.
RealsClient: Commission invoiced only after verified closure attribution.
Examples
Deal-value reference table
Illustrative commission ranges for property and interior projects. Actual deals vary by market and scope.
| Deal / project | Type | At 1.5% | At 2% |
|---|---|---|---|
| ₹5,00,000 interior project | Interior | ₹7,500 | ₹10,000 |
| ₹10,00,000 property sale | Real estate | ₹15,000 | ₹20,000 |
| ₹25,00,000 villa deal | Real estate | ₹37,500 | ₹50,000 |
| ₹50,00,000 commercial unit | Real estate | ₹75,000 | ₹100,000 |
Interior example: a ₹10 lakh signed project → approximately ₹15,000–₹20,000 RealsClient fee on closure.
The same commercial model supports two different acquisition journeys. Review the real estate lead-generation scope or the interior design client-acquisition scope to see what is included for your business.
Attribution
Closure verification summary
- Lead must originate from RealsClient-managed campaigns with agreed UTM / form tracking.
- Sales team confirms closure status and deal value within the agreed 90-day attribution window.
- Duplicate or pre-existing CRM records are excluded per onboarding checklist.
- Commission is invoiced after verification, with GST applied as applicable under Indian tax law.
See Commission Terms for the full framework.
Scope
Included vs excluded
Typically included
- Market and audience research
- Offer and funnel strategy
- Meta / Google campaign setup
- Copy and creative direction
- Landing-page messaging support
- Lead routing and tracking
- Weekly performance reporting
- Sales-feedback optimisation
Typically excluded
- Media spend (paid by you to platforms)
- Professional photography / video production
- CRM licensing or sales outsourcing
- Print, outdoor, or non-digital channels unless scoped
Fit check
Eligibility at a glance
Good fit
- Minimum ₹20,000/month media comfort
- Sales team responds to leads promptly
- Clear offer: inventory, consultation, or project details
- Defined target city or expansion plan
Needs discussion
- Very long sales cycles without tracking
- Shared lead marketplaces with unclear ownership
- Multi-brand portfolios without separate tracking
Not a fit
- No budget for platform media spend
- Expectation of guaranteed closures without ads
- No sales follow-up process in place
Next steps
See pricing applied to your situation
Pricing FAQs
Is advertising itself free?
No. You fund at least ₹20,000 per month directly to Meta or Google. RealsClient charges ₹0 retainer and earns commission only on verified closures.
When is commission due?
After a lead from our campaigns converts into a verified closed deal, invoiced within the terms in Commission Terms.
How is the commission rate decided?
Typically 1.5–2% of closed deal value, depending on scope, geography, and sales-cycle complexity. Final rate is agreed before launch.
What counts as a verified closure?
A closed deal traceable to a lead generated through RealsClient campaigns, confirmed through agreed tracking and sales feedback within the 90-day attribution window — full definition in Commission Terms.
Are there setup fees or retainers?
No monthly management retainer from RealsClient under the standard model. Media spend and any third-party tools remain your direct costs.
Who is this model not suited for?
Businesses without sales follow-up capacity, deals below viable ticket sizes, or teams expecting guaranteed lead volumes without media investment.
Model your market before you commit
Share city, deal size, and media comfort. We respond with a practical launch plan — no retainer required.