Opaque vendor retainers
Fixed fees decoupled from closures. Outcome-aligned commission reduces fixed risk.
Marketing & growth leaders
Outsourced real estate performance marketing for marketing managers
Add a commission-only performance layer to your stack — CPL reporting, creative testing, and lead quality focus without retainer lock-in.
Example campaign flow — illustrative
AdMeta / Google
LeadForm + tracking
QualifyCallback & fit
VisitSite / consult
CloseVerified deal
Fit check
You are a fit if…
- You need a testable performance vendor with transparent CPL reporting
- Internal stakeholders require weekly updates on spend and lead quality
- You can provide brand guidelines, offers, and sales feedback loops
- Ad accounts can remain client-owned with operator access for RealsClient
- Commission-aligned pricing is acceptable for your finance team
Priorities
Pain points we address
Weak sales feedback loops
CPL optimises in isolation. We structure weekly quality reviews with sales.
Stakeholder pressure
Leadership wants test-and-learn without long contracts. Pause-friendly media control helps.
Channel uncertainty
Meta vs Google debates need hypotheses and structured tests — not premature promises.
Campaign pattern
Recommended funnel approach
- Vendor-friendly reporting packs for internal updates
- Split testing on offers, creatives, audiences, and form fields
- Lead quality reviews with sales-team feedback loops
- Documented tracking for attribution and finance alignment
- No long-term lock-in — client-owned ad accounts and media control
Scope
Deliverables
- Campaign architecture and testing roadmap
- Weekly CPL, spend, and qualified-lead summary
- Creative variant log and learnings notes
- Landing messaging support aligned to brand guidelines
- Optimisation recommendations tied to sales outcomes
Collaboration
How we work with your team
- Your team owns brand, approvals, and CRM workflow
- RealsClient operates campaigns with agreed access
- Sales provides closure and quality feedback weekly
- Finance aligns on commission attribution per commercial terms
Roles
Who this is for
- Real estate marketing managers
- Digital marketing heads
- Growth leads
- CMO office
Intent
High-intent keyword examples
For ad angles and landing messaging — not live volume research.
- outsource real estate ad campaigns
- real estate CPL optimization agency
- performance marketing for property brands
- real estate marketing manager vendor
Sample weekly report structure
- Media spend by channel and campaign
- Cost per lead and form completion rate
- Qualified-lead rate (from sales feedback)
- Callback status and source-to-opportunity notes
- Tests live / next-week experiment queue
Next steps
Related services & pathways
Real Estate Lead Generation
Full campaign scope, channels, and qualification flow
ViewInterior Design Client Acquisition
If evaluating a vendor for a design brand instead
ViewHow It Works
Responsibilities matrix and timeline
ViewDevelopers & Builders
Launch and inventory campaign patterns
ViewPricing
Commercial model and attribution summary
ViewKeyword insights
Intent clusters for campaign angles
ViewFAQs for marketing managers
Does RealsClient replace our marketing team?
No. We are a performance layer for paid lead acquisition — strategy, campaigns, and optimisation. Brand, PR, and organic channels remain yours.
Can we keep campaign access?
Yes. Standard model uses your ad accounts. We work with agreed operator or partner access for setup and reporting.
How do you report to leadership?
Weekly summaries with spend, CPL, qualified-lead indicators, and test learnings — suitable for internal forwarding.
What about agency lock-in?
No RealsClient retainer. You control media spend and can pause platforms directly. Commission applies only on verified closures.
Extend your team without retainer risk
Vendor-friendly reporting, campaign access, and a testing roadmap aligned to your KPIs.